The Apprentice Was a Joke … And I Watched Every Minute of It
After viewing all 12 hours of Britain’s far too overconfident “entrepreneurial elite” boasting, backstabbing and blundering biscuit baking, I can’t avoid arriving at the conclusion that the outcome was predestined or – as the more cynical amongst us might claim – fixed.
Clearly Tom Pellereau, the ultimate victor in the survival of the corporate fittest, represented the safest haven for Alan Sugar’s 250,000-pound investment compared to the competition.
Perhaps Susan Ma as the longest of longshots, but that would entail a man who made his fortune in electronics moving into the cosmetics business, which despite the much-ballyhooed “margins”, doesn’t seem to be a good fit for the diminutive and hirsute captain of industry cum curmudgeonly reality-TV desk banger.To add a bit more credibility to the next series of the Apprentice – which again is to be about starting a company with Lord Sugar – the producers might consider bringing in more people with proven entrepreneurial spirit and fewer salespeople and executive assistants. Just an idea.

