News of the World Website Now Linking to Offers on the Web
It’s been 24 days since Britain’s leading Sunday tabloid The News of the World shut down its print operations in the aftermath of a phone hacking scandal. Circulation for the final print edition as well as visits to the paper’s website rose exponentially after it was announced that Rupuert Murdoch and News Corp. were planning to pull the plug on the 168-year-old publication.Three and a half weeks later, The News of World website is a very barren virtual landscape indeed. The home page to the “World’s Greatest Newspaper” shows an image containing a few of its top scoops and the words “Thank You & Goodbye.”
A click on the image sends the visitor to a site called Offers on the Web. A site which, according to its About Us section, reveals the following information:
OffersontheWeb are wholly owned and run by Aspen House Marketing Ltd.
Aspen are a family run fulfilment company who have been established since 1995.
When a National newspaper runs a special offer or a promotion, readers are often asked to write in or respond by telephone through a website or to a special address …
We are a full service fulfilment house which means we are designed to take orders by phone, post & web coupon and send out mass mailings, deal with returns, and keep everyone informed about what’s going on.
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