The Chap Debut ‘Even Your Friend’ Video
From the press information:
Pan-European pop-wranglers The Chap just released the video for “Even Your Friend,” the second single off their fourth album Well Done Europe, out this week on Lo Recordings. The video premiered on Pitchfork (and is also now available on YouTube and Vimeo).
Design boutique Non-Format directed the clip for what is surely one of the finest slices of avant pop to emerge from The Chap. Almost since Lo’s inception, Non-Format has provided the label with superb packaging to house the ceaseless flow of fine music that emanates from their portals, winning countless awards for it along the way. Now with the video for “Even Your Friend,” Non-Format deliver a frenetic fun filled visual cornucopia of almost stroboscopic intensity. The myriad combinations of animalistic diversity perfectly complement the fractured funk pop that The Chap so effortlessly deliver as well as being hilarious and über-cute at the same time.
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